Almost two decades earlier, in 1948, it had been made into a cartoon by Max Fleischer, brother and former partner of Dave Fleischer, as a traditional cel animated short for the Jam Handy Film Company. May's 1939 story " Rudolph the Red-Nosed Reindeer" and the 1949 song it inspired, " Rudolph the Red-Nosed Reindeer", written by May's brother-in-law, Johnny Marks. It was a stop motion animated adaptation of Robert L. In 1964, the company produced a special for NBC and sponsor General Electric, later owner of NBC. One of the mainstays of the business was holiday-themed animated specials for airing on American television. Main article: Rudolph the Red-Nosed Reindeer (TV special) Unlike many of Rankin/Bass' works, Tales of the Wizard of Oz was animated by Crawley Films in Ottawa, headed by F. Frank Baum, as well as their first production to use traditional cel animation. This was followed by another independently produced series in 1961, Tales of the Wizard of Oz, Videocraft's adaptation of the 1900 novel The Wonderful Wizard of Oz by L. One of Videocraft's first projects was an independently produced television series in 1960, The New Adventures of Pinocchio, based on the Italian author Carlo Collodi's 1883 novel The Adventures of Pinocchio and featuring "Animagic", a stop motion animation process using figurines or puppets (a process already pioneered by George Pal's " Puppetoons" and Art Clokey's Gumby and Davey and Goliath), managed by Mochinaga and his MOM Production staffers for Videocraft with Dentsu. Romeo Muller was another consistent contributor, serving as screenwriter for many of Rankin/Bass' best-known productions including Rudolph the Red-Nosed Reindeer (1964), The Little Drummer Boy (1968), and Frosty the Snowman (1969). Maury Laws served as musical director for almost all of the animated films and television programs. The Canadian group included actors such as Paul Soles, Larry D. For the studio's early work, this group was based in Toronto, Ontario where recording was supervised by veteran CBC announcer Bernard Cowan. In addition to the "name" talent that provided the narration for the specials, Rankin/Bass had its own company of voice actors. While several of Topcraft's staff, including Hara and industry legends such as Hayao Miyazaki, would go on to form Studio Ghibli in the wake of Topcraft's death, others formed another studio: Pacific Animation Corporation, which continued working on Rankin/Bass' titles until it was bought by Disney in 1988. Rankin/Bass' traditional animation output was done by several animation studios such as Toei Animation, Eiken (formerly known as TCJ, short for the Television Corporation of Japan), Mushi Production, and especially Topcraft, which was formed on February 1, 1972, by Toei animator Toru Hara (who was credited as an animation supervisor in some of Rankin/Bass' specials). He was credited for his supervision as "Tad Mochinaga". Throughout the 1960s, the Animagic productions were headed by Japanese stop-motion animator Tadahito Mochinaga at his studio, MOM Production. The majority of Rankin/Bass' work, including all of their "Animagic" stop-motion productions (which they were well known for), were created in Tokyo, Japan. and Jules Bass on September 14, 1960, as Videocraft International, Ltd. The company was founded in New York City by Arthur Rankin Jr. Rankin/Bass was one of the first western studios to outsource their low-budget animated television and film productions to animation studios in foreign countries the others that already practiced animation outsourcing includes Total Television and King Features Syndicate TV in New York City and Jay Ward Productions and Hanna-Barbera Productions in Los Angeles, California. Nearly all of the studio's animation was outsourced to Japanese animation companies such as Toei Doga Entertainment, MOM Production, Mushi Productions and Topcraft. Rankin/Bass' stop-motion productions are recognizable by their visual style of doll-like characters with spheroid body parts and ubiquitous powdery snow using an animation technique called Animagic. and Rankin/Bass Productions, Inc.) was an American production company located in New York City, and known for its seasonal television specials, usually done in stop motion animation. Rankin/Bass Animated Entertainment (founded and formerly known as Videocraft International, Ltd.
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